Product Website

Concepting, UX / UI
Client: L'ORÉAL — Agency: Fred & Farid Paris

On the occasion of the launch of the fragrance Only The Brave - by Diesel -, with Liam Hemsworth as new face, Fred & Farid was asked to design the digital platform for the product’s pressroom.
This website reflects the spirit of Only The Brave by the design and the navigation:
strenght, wildness, brutality and determination.
The man, the wolf and nature are the keys of this epic campaign.
Only The Brave is the scent of the modern man. Brave enough to be vulnerable, strong enough to be his own hero.